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AT&T to Alter Feature Phone App Strategy with BREW

Early this year, AT&T committed to using Qualcomm's BREW Mobile Platform in future devices. Though it has not announced any new devices yet, AT&T did recently say that it will use BREW in its line of quick messaging devices (10 are in the works). AT&T also said that it wants to offer its feature phone customers a more consistent user experience across different devices. Applications will play a big role in that. AT&T said it wants to use BREW Mobile Platform in a way similar to how Verizon Wireless is using it for its Get It Now app distribution. In addition to a new developer program just for BREW-based devices, AT&T said that it will allow BREW handset customers to get applications outside of the AT&T-branded app store. AT&T will work with specific content aggregators to create off-portal apps and services. As AT&T plans to put Java Virtual Machine on many of its BREW-based handsets, this could open up AT&T's feature phones to a wide range of applications and services outside of official channels.

Source: Phonescoop

Added: 07/01/2010
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